$(document).ready(function(){
	function replaceLinkWithVideoBlip() {
		var $that = $(this);
		var txt = $(this).html();
		var vid = txt.match(/((\/play\/)(\w[\w|-]*))/g);
		
		var e1 = '<embed src="http://blip.tv';
		var e2 = '" type="application/x-shockwave-flash" width="480" height="300" allowscriptaccess="always" allowfullscreen="true"></embed>'
		
		$.each(vid, function(i){
			$that.html(""+e1+vid+e2).attr("style","text-align: center;");
		});
	}
	
	$('.entryContent p:contains("http://blip.tv/play/")').each(replaceLinkWithVideoBlip);
});